Detalhes bibliográficos
| Ano de defesa: |
2008 |
| Autor(a) principal: |
Pires, Isabel Cristina Gomes Maia |
| Orientador(a): |
Não Informado pela instituição |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Não Informado pela instituição
|
| Programa de Pós-Graduação: |
Não Informado pela instituição
|
| Departamento: |
Não Informado pela instituição
|
| País: |
Não Informado pela instituição
|
| Palavras-chave em Português: |
|
| Link de acesso: |
http://www.repositorio.ufc.br/handle/riufc/16151
|
Resumo: |
The luxury consumption is a social and cultural phenomenon, present in the whole world. This research has the goal of exploring this gap by investigating the main influence factors of consumption of luxury brands in Brazil. In the last years, Brazilian luxury market has experienced na expressive growth. To study it is important to understand the behaviour and the ways of sociability of an elite, which have consumes peculiar way. The research was based on a qualitative approach, using three sources of information: in-depth interviews, desk research and observation. A qualitative method of research was chosen, making use of indepth interviews, associated with projective techniques, carried out with 18 luxury consumers living in the city of Fortaleza. The research focused on products accessible categories. The research found influence much more for emotional factors as tradition, exclusivity search, rarity and to be distinguished the consumption of luxury brands. The research also found that social, professional and familiar environments influence the consumption of luxury products. |
