A conformação tecnológica recente da ECT: uma análise empresarial e econométrica

• Ano de defesa: 2004
• Autor(a) principal: Abreu, Elielder Silva de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Tecnologia da Informação; Transformações Mercadológicas
• Link de acesso: http://www.repositorio.ufc.br/handle/riufc/5469

The main purpose of this work is to show the structural and marketing changes (turnover)experienced by ECT in the past years as a requirement to adjust the organization to the current conjecture of strong influence of the technology of information TI. The discussion will be conducted around conceptual and philosophical aspects, government policies about technological adequacy, and finally discussing about the most recent marketing changes of ECT, along with its new products offered from CorreiosNet. In the end, through a econometrical analysis, we will try to identify some variables that are related with ECT´s income on the period 2000-2003 and how this variables, especially the TI investment done by the company, are related with the income in the period 2000 2003. The results stands out the importance of the human capitals, of basic level and technicians, in the capacity of predicting the model. On the other hand, it shows that expenditure in investments with TI go in an opposite direction of income, revealing that the expenses made so far on TI and infra-structures, have still not reached the necessary degree of maturity.