Intraempreendedorismo em uma organização financeira de grande porte: um estudo diagnóstico

• Ano de defesa: 2009
• Autor(a) principal: Lima, Geny de Pontes
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Empreendimentos; Instituições financeiras
• Link de acesso: http://www.repositorio.ufc.br/handle/riufc/16251

This study aimed to evaluate the level of consolidation practices Intrapreneurship in an organization large Brazilian Financial and in view of their employees. It was necessary to develop a diagnostic instrument adapted to the organizational context in question, by identifying factors of intrapreneurs, segmented into dimensions and analytical perspectives underpinned by check items that reproduce the "state of the art of literature”. To qualify the results of the study submitted to factor analysis, were undertaken at the level of cross-cuts (1) types of retail business units of the organization studied, (2) of the occupational roles of people who are engaged in these business units, and (3) years of service of these employees.The theorical framework was built up from contributions from the literature on entrepreneurship, corporate entrepreneurship, strategic management and people management. In methodological terms this is a descriptive research methodology and field, in a quantitative approach in survey mode. For this, established itself as the sample space 53 business units of Alfa Bank in metropolitan Fortaleza, with 961 employees, with 491 respondents from a closed questionnaire structured according to the Likert scale. Thus, we obtained a statistically significant sample, in terms of confidence and margin of error. The diagnostic model was validated by factor analysis, having been used descriptive statistics and ANOVA in the presentation and classification of data. The results show to be a group of business units of the Alfa Bank in median level of development of intrapreneurial practice, suggesting a long way to consolidate practices that support organizational performance in a competitive environment as the national financial market retail. The more qualified analysis of the data suggests no significant differences in the intrapreneurial practices between different classes of business units, in striking homogeneity. Records, however, significant differences in entrepreneurial practice in a cutout of the functions performed by distinguishing clearly the managerial positions in relation to operational and administrative functions. Registers, finally, significant variations in the level of intrapreneurial practices among contingent with a larger service traits suggesting a model that tends toward the traditional in comparison with a model of intrapreneurial management.