Análise das forças de mercado e estado na formação das cadeias reversas de embalagens de aço para bebidas e do óleo lubrificante na indústria têxtil

• Ano de defesa: 2007
• Autor(a) principal: Lima, Daniel Carneiro de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Logística empresarial; Embalagens; Óleos lubrificantes; Gestão ambiental
• Link de acesso: http://www.repositorio.ufc.br/handle/riufc/15386

This study analyzes the market and governmental forces informing the recycling policies of companies in the beverage can industry and the textile lubricant industry in Ceará. The two industries were chosen for a comparative study of environmental strategies due to differences in the specific environmental regulation to which they are subjected. Companies in these sectors are adopting more responsible environmental protection policies as part of their national and international competitive strategies, since consumers and investors are increasingly recognizing the relation between industrial performance and environmental quality. Likewise, regulation is grower stricter regarding accountability for environmental damage. The main stakeholder influences affecting company policy-making were analyzed qualitatively using the model of institutional pressures proposed by Delmas (2004), according to which companies respond to the demands of the market, regulation and other stakeholders in order to increase their competitive advantage. The companies were also analyzed with regard to their environmental strategies and their understanding of and reaction to external pressures in view of their history of environmental performance, competitive position and organizational structure. The findings for the two industries compared in the study were organized according the model of institutional pressures, relating adopted environmental practices to external pressures and company profile. Environmental practices were evaluated with the help of indicators reflecting the quality of environmental management and its insertion into the overall business system, including general management, human resources, purchasing department, legal department, production, operation and marketing. The market – informed by international environmental standards – was found to be the strongest influence on company recycling policies in the beverage can industry. In the case of textile lubricants, these policies were most often determined by the international market and national regulations.