A Universidade se vê por aqui?: o olhar de alunos, docentes e técnico-administrativos acerca do Programa UFCTV

• Ano de defesa: 2012
• Autor(a) principal: Paiva, Celina Maria Linhares
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: http://www.teses.ufc.br
• Palavras-chave em Português: UFCTV (Programa de Televisão); Identidade social; Televisão – Programas educacionais – Fortaleza (CE); Comunicação Pública e Gestão
• Link de acesso: http://www.repositorio.ufc.br/handle/riufc/2666

This dissertation focuses on the university television experience undertaken by the Federal University of Ceará: UFCTV Program. This initiative is in the field of public communication – the television in universities - which debuted in the country in 1967 with the inauguration of the University of Recife TV. This channel has proved been possible to construct an alternative program to that offered by Brazilian commercial broadcasters. Despite other similar initiatives have been implemented in the following decades, the University TVs only developed more effectively since 1995, when it was enacted Law 8.077 - known as the Cable Law - which aimed to use free channels to Community institutions, Universities and the Legislative. It was on this scenario that the Federal University of Ceará began producing in 2007, the program UFCTV, an electronic magazine carried in open channel with the aim of showing the diversity of research and projects undertaken in the largest university in the state. This current work was, then, accomplished in order to contribute to this initiative, having as the research question: what is the range that the program UFCTV has with the academic community in UFC and how this community sees itself in the program? The general objective of this research is to investigate the degree of knowledge and recognition obtained by UFCTV with its academic community to collect subsidies that might contribute to the improvement of television experience in course at the institution. The methodology used in this study is based on functionalism, because it is an investigation of the effect of media on a segment of society, in such case, the academic community at UFC. Data collection of the empirical study was carried out using an electronic questionnaire sent by e-mail to a sample of students, professors and technical and administrative staff. The results obtained after the data analysis showed that the UFCTV is still unknown for almost half of the academic community and its dissemination on the campuses of the capital and the countryside cities is very fault. In contrast, among those who know this television experience there‟s much acceptance and can be seen that it helps to integrate the academic community and generates feelings of identity and belonging, besides it contributes to improve the flow of communication at the university.