Transação e mensuração em sistemas fairtrade no Paraná : um estudo das estruturas de governança

• Ano de defesa: 2014
• Autor(a) principal: Risso, Gustavo Antonie
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual de Maringá; Brasil; Departamento de Administração; Programa de Pós-Graduação em Administração; UEM; Maringá, PR; Centro de Ciências Sociais Aplicadas
• Palavras-chave em Português: Sistemas agroindustriais; Paraná (Estado); Custos de transação; Relações entre os agentes; Custos de mensuração; Comércio justo; Fair trade; Estrutura de governança; Produtor; Cooperativa; Indústria compradora; Brasil.; Relationship among agents; Transaction cost; Measurement Cost; Paraná (State); Brazil.; Ciências Sociais Aplicadas; Administração
• Link de acesso: http://repositorio.uem.br:8080/jspui/handle/1/3345

This study deals with the governance structures involving FairTrade coffee products and orange in the state of Paraná. The changes from the 1990s resulted in extensive restructuring process, particularly in some Agribusiness Systems (SAG). This restructuring occurred in the production, commercialization and relationship between producers and consumers. In this context, greater coordination of agribusiness chain was required, and, therefore the importance of the governance structure was intensified. Therefore, this study aimed to understand how the attributes of transactions and the possibility of measuring the dimensions are considered in governance structures between farmers and downstream agent involving FairTrade products in Parana. Methodologically, this research utilized the Transaction Cost Economics (TCE) and Measurement Costs Theory (TCM), as useful theoretical approaches to the discussion surrounding the behavior of agents inserted in FairTrade Agribusiness Systems (SAGFT). Notably, this work took place through theoretical and empirical research, qualitative and descriptive. Empirically, 20 agents were interviewed (producers, cooperative and buyer) involved in SAGFT for both the orange as for coffee in the state of Paraná. Data were analyzed from a cross cut for the year 2013/2014 and interpreted by the method of content analysis. Specifically, in Agribusiness Systems FairTrade some elements characterized the environment of the governance structure, such as the presence of private institutions, the need for specific investments to producers, increasing the frequency of transaction between the agents and the increasing uncertainty investments in these transactions, especially related transactions involving producers and cooperative. From this, it was found that the transactions in the downstream sector in SAGFT, involving farmers and downstream agents can occur via market or governance structures of the hybrid type. At this point, when considering the theoretical elements introduced in this research, specifically the Transaction Cost Economics and Measurement Costs Theory, there was a misalignment between the configuration of these, especially when considering the attributes of transactions. Thus, coordination failures identified in this system, possibly come from this misalignment, especially as regards the need to hold specific investments on sunk costs, to meet the levels of specific assets of defendants in these transactions. Finely, this research contributed to the understanding of governance structures in SAGFT, by identifying the factors that drive your setup as well, contributed to the understanding of the necessity of targeting strategies and public policies that maintain sustainable performance of agents inserted in fair trade, especially small producers.