Uma tipografia para o âmago: discursos da propaganda impressa em Feira de Santana (1900-1940)

• Ano de defesa: 2016
• Autor(a) principal: Silva, Jairo Paranhos da
• Orientador(a): Leite, Rinaldo César
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual de Feira de Santana
• Programa de Pós-Graduação: Mestrado Acadêmico em História
• Departamento: DEPARTAMENTO DE CIÊNCIAS HUMANAS E FILOSOFIA
• País: Brasil
• Palavras-chave em Português: Propaganda; Jornais; Leitura; Feira de Santana
• Palavras-chave em Inglês: Advertising; Newspapers; Reading
• Área do conhecimento CNPq: CIENCIAS HUMANAS::HISTORIA
• Link de acesso: http://localhost:8080/tede/handle/tede/581

The following text studies to print ads in the newspaper Folha da Feira and Folha do Norte leaf in the period 1900-1940. In addition, presents briefly some of the aspects of this city 'Princess' in a period of profound changes in society and Brazilian culture, and also the time when Feira de Santana begins to stand out among the cities of Bahia interior, process which will culminate in the position of second city of the state. This is a job that uses resources of cultural history and also historical memorials of the graphics and publishing propaganda used in the period. In the main centers of the country, advertising as a profession passed to popularize and enhance development and complexity of their texts and diagramming. Understanding the ideological and aesthetic elements that made these ads is fundamental to reflect on my role as historian and publicist, plus a small contribution to the debate on the memory of the city, recreating and representing aspects of the advertisements and of the city.