Detalhes bibliográficos
| Ano de defesa: |
2017 |
| Autor(a) principal: |
Menezes, Adriano Paulino
 |
| Orientador(a): |
Iasbeck, Luiz Carlos Assis
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| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Cat??lica de Bras??lia
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| Programa de Pós-Graduação: |
Programa Strictu Sensu em Comunica????o
|
| Departamento: |
Escola de Educa????o, Tecnologia e Comunica????o
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Área do conhecimento CNPq: |
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| Resumo em Inglês: |
This dissertation will address a recent communicational phenomenon in the history of this country: the explosion of Internet social networks, in particular, the application of these networks as tools for transmitting the entrepreneurial image of Brazilian banking institutions, such as initial support in propaganda and marketing to the beginning of a commercial relationship and also as a communication channel where customers may suggest, disseminate, complain, request information and relate directly to the bank, obtaining quick responses. The concepts regarding Internet technology will be explained and how it has been created in the last century, the advent of social networks with cheaper costs of telephony and equipment???s, a history of the world financial system demonstrating the origin and structuring of monetary and trade exchanges, suggestions on how the Brazilian banking network can take ownership of these new instruments, the communication theories in the "state of art" that can be applied to base the client-bank interaction, the best way to enter and communicate through these networks, a proposal for use of this study by the Banco do Brasil institution, and the proof that social networks can be used to negotiated transactions that meet the Contracting Parties (customer and supplier). |
| Link de acesso: |
https://bdtd.ucb.br:8443/jspui/handle/tede/2359
|
Resumo: |
This dissertation will address a recent communicational phenomenon in the history of this country: the explosion of Internet social networks, in particular, the application of these networks as tools for transmitting the entrepreneurial image of Brazilian banking institutions, such as initial support in propaganda and marketing to the beginning of a commercial relationship and also as a communication channel where customers may suggest, disseminate, complain, request information and relate directly to the bank, obtaining quick responses. The concepts regarding Internet technology will be explained and how it has been created in the last century, the advent of social networks with cheaper costs of telephony and equipment???s, a history of the world financial system demonstrating the origin and structuring of monetary and trade exchanges, suggestions on how the Brazilian banking network can take ownership of these new instruments, the communication theories in the "state of art" that can be applied to base the client-bank interaction, the best way to enter and communicate through these networks, a proposal for use of this study by the Banco do Brasil institution, and the proof that social networks can be used to negotiated transactions that meet the Contracting Parties (customer and supplier). |
