Um estudo das campanhas de Dilma Rousseff em 2010 e 2014 no HGPE da TV

• Ano de defesa: 2016
• Autor(a) principal: Luchesi, Raquel Moretti
• Orientador(a): Azevedo, Fernando Antonio Farias de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de São Carlos; Câmpus São Carlos
• Programa de Pós-Graduação: Programa de Pós-Graduação em Ciência Política - PPGPol
• Palavras-chave em Português: Horário Gratuito de Propaganda Eleitoral (HGPE); Eleições; Campanha eleitoral; Comunicação política
• Palavras-chave em Inglês: Political communication; Electoral campaign; Elections
• Área do conhecimento CNPq: CIENCIAS HUMANAS::CIENCIA POLITICA
• Link de acesso: https://repositorio.ufscar.br/handle/20.500.14289/9048

The preparation of an election campaign is developed to transmit matters that the mass media want to reach the public discussion. So, it is widely important to the electoral dispute because it is one of the elements responsible for making the approach candidate / voter and hence for the decision of his vote. With high coverage that television currently has in Brazil, it is possible to expose the candidate's message to a large number of voters especially with the Horário Gratuito de Propaganda Eleitoral (HGPE) that allows all candidates an access to a free time on television to broadcast their campaign. The aim of this research is to make a parallel of Dilma Rousseff campaign, the candidate of the Partido dos Trabalhadores (PT) for the presidency of the republic of Brazil in 2010 and 2014 elections and to analyze the lines of continuity and break between the campaigns in both elections, taken the differences between political moments lived through the candidate in both years. This analysis will be done through the study HGPE broadcast on television.