Comprar bem me faz feliz? : a influência do comportamento pró-ambiental no bem-estar subjetivo do consumidor

• Ano de defesa: 2019
• Autor(a) principal: Nascimento, Thays Martins do
• Orientador(a): Damacena, Cláudio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul
• Programa de Pós-Graduação: Programa de Pós-Graduação em Administração e Negócios
• Departamento: Escola de Negócios
• País: Brasil
• Palavras-chave em Português: Comportamentos Pró-Ambientais
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://tede2.pucrs.br/tede2/handle/tede/8758

By including the context, Pro-Environmental Behavior (CPAs) lead to Subjective Well-Being (BES). This work is the first study to examine the internal context factors self (Self-compassion) and external (Universalism) as mediators of this relation. The results of this study show that there was mediation of Universalism and a complete mediation of Self-Compassion in relation to the CPA-BES. First: By behaving in a sustainable manner in their purchasing activities, one notices an increase in Subjective Well-Being in the individual; Second: Consumers who have a CPA and a commitment to equality, justice and the protection of all (Universalism), have attained a more positive Subjective Well-Being feeling. Third, if you relate in a healthy way to your self, you also increase the feeling of BES. Business managers and pro-environmental policy makers can influence pro-environmental behavior through its benefits to individual well-being, beliefs and values.