A construção discursiva da imagem de Porto Alegre em hotsite sobre as cidades-sede da copa do mundo de 2014 : uma abordagem dialógica

Detalhes bibliográficos
Ano de defesa: 2012
Autor(a) principal: Freitas, Natasha Jorge lattes
Orientador(a): Fanti, Maria da Glória Corrêa Di lattes
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul
Programa de Pós-Graduação: Programa de Pós-Graduação em Letras
Departamento: Faculdade de Letras
País: BR
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://tede2.pucrs.br/tede2/handle/tede/2058
Resumo: The present work has as general objective the analyzes of how the image of the city of Porto Alegre is built discursively at the hotsite Seleção Brasileira de Cidades, by focusing on sense relations established in the usage of the utterances. Our specific objectives are (i) to verify during the present investigation the weight of words that, in the usage of the utterances, interfere with the constitution of the image of Porto Alegre, and (ii) to analyze dialogic relations, checking how several discourses interact and initiate different senses. The bibliography used in our research focus on the dialogic constitution of discourse, and therefore is based on the studies by Bakhtin and his Circle. To the Circle, the relation I/other is constitutive, for every discourse is interrelated to other discourses, initiating different sense relations (dialogic relations). As for the methodological procedures, we selected for analysis different sections of the hotsite Seleção Brasileira de Cidades that the internet user could choose from: the language option webpage, the city option one, the Porto Alegre visualization home page, the profile webpage, the photo one, the video webpage and the one that showed destinations close to Porto Alegre. To analyze the selected material and taking into account verbal and visual elements, we focused on the weight of the words and on the dialogic relations established both in the utterance itself (verbal and visual dimensions) and in the relations with other utterances.