Detalhes bibliográficos
| Ano de defesa: |
2014 |
| Autor(a) principal: |
Müller, Angelo Carnieletto
 |
| Orientador(a): |
Wainberg, Jacques Alkalai
|
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica do Rio Grande do Sul
|
| Programa de Pós-Graduação: |
Programa de Pós-Graduação em Comunicação Social
|
| Departamento: |
Faculdade de Comunicação Social
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://tede2.pucrs.br/tede2/handle/tede/4568
|
Resumo: |
This is an interdisciplinary work that focuses on the representation of the mythic personality of Luís Inácio Lula da Silva at the discourses of Jornal Nacional, from Rede Globo. From the research of the mythic character s meanning found in authors as Mircea Elíade, Claude Levi-Strauss, Gilbert Durand and Raoul Girardet, and laying the research at the Joseph Campbell s (2007), the author tried to confirm, using the French Analisys of the Discourse, the incidence of those discourses in the moments that could represent the Leaving, Iniciation and the Return from Campbell s study abou the Heroe s adventure. The work began considering the development of the Myth in the ancient societys from those days till now on, the beginning of the spectacular society and the TV issues as a message carrier in Brazil. Trough the identification of the ideology that lives in the discourses and a social and historyc contextualization on the last 40 years, was possible to find evidences to confirm the hypotesis that moved the author trough this work |
