Discurso e práticas de comunicação da memória institucional : um estudo do Espaço Memória Banrisul

Detalhes bibliográficos
Ano de defesa: 2017
Autor(a) principal: Seibt, Daniela lattes
Orientador(a): Moura, Cláudia Peixoto de lattes
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul
Programa de Pós-Graduação: Programa de Pós-Graduação em Comunicação Social
Departamento: Faculdade de Comunicação Social
País: Brasil
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://tede2.pucrs.br/tede2/handle/tede/7452
Resumo: The rescue of a memory has been one of the most amazing events of both cultural and political nature, during the last years, and has raised special interest in the study of Brazilian organizations, where the use of memories is a strategy to trigger identification, concept of belonging and humanization of the organization itself, strengthen the way corporations are perceived and valued. The current work suggests a discussion on how organizations are using institutional content and speech should take place enlarging scope and strategic use of memories. Furthermore, brings to light aspects of the emotional dimension of the company´s memory, identifying though brief analysis the intent and emotional response imbedded in the memory speech. This is a quality focus research, based on Speech Analysis methodology, that brings together the perspectives of Dominique Maingueneau and Patrick Charaudeau. The mapping of the resources presents the theoretical perspectives on memory and its different approaches (individual, collective, social, institutional); communication and organizational culture, identification, perception, and value: emotional response, and the organizational speech. Studying the so called Espaço Memória Banrisul puts in place an effort that targets the understanding of the connections between memory speech and the company´s communication practices in what regards company´s memory. It also uncovers the speech strategies used to communicate a memory and emotional response they trigger on the audience. It is expected that, by the end of this research, relevant considerations can be presented to professional on Social Communication and Public Relation.