A construção da imagem das jogadoras de futebol brasileiras

Detalhes bibliográficos
Ano de defesa: 2024
Autor(a) principal: Capra, Mariana Campos lattes
Orientador(a): Hohlfeldt, Antônio Carlos lattes
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul
Programa de Pós-Graduação: Programa de Pós-Graduação em Comunicação Social
Departamento: Escola de Comunicação, Arte e Design
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucrs.br/tede2/handle/tede/11218
Resumo: This study seeks to answer how the media is responsible for building the image of female soccer players through broadcasts of official championship matches on television. The broadcasts of the 2021 Brasileirão and women's Libertadores finals, which took place on September 26 and November 21, respectively, are analyzed. These are the first editions after the rapid rise of the sport in 2019 and with the public returning after the pandemic period. The main themes covered are identities and women's soccer, based on Mills (2014) and Silva (2020), radio and television broadcasts on men's and women's soccer, through Coelho (2004) and Poletto et al (2015 ), and the history of the most relevant women's championships in Brazil Bibliographic and documentary research is used for theoretical contextualization, and the Content Analysis methodological protocol is used to analyze transmissions. The results obtained point to the need for the media to observe and treat athletes as professionals, adopting a critical view to break the gender patterns that shape current Brazilian society