Proposição de uma escala para mensuração do consumo colaborativo : compreendendo o compartilhamento de bens e a sua relação com os valores pessoais

Detalhes bibliográficos
Ano de defesa: 2015
Autor(a) principal: Pizzol, Helena Oliveira Dall lattes
Orientador(a): Almeida, Stefânia Ordovás de lattes
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul
Programa de Pós-Graduação: Programa de Pós-Graduação em Administração e Negócios
Departamento: Faculdade de Administração, Contabilidade e Economia
País: Brasil
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://tede2.pucrs.br/tede2/handle/tede/6102
Resumo: Collaborative consumption is a global trend leveraged growth by individual motivations and environmental, social and economic issues present in na daily life as a way to accommodate their wants and needs (Botsman and Rogers 2011). In this sense, the main objective of this dissertation is to propose a scale to measure the collaborative consumption. Considering the influence of personal values on consumer behavior, also sought to identify the impacts of values on this consumption mode. Towards such a goal, the research was conduct in two stages, exploratory approach and descriptive stage with carsharing Brazilian users and experts, aiming to finetuning the scale and performing construct validation. The results suggest six dimensions that compose the collaborative consumption and confirm the existence of content validity and reliability for most of construct´s dimensions. In addition, were established some significant associations between personal values construct and collaborative consumption. Concluding comments reflect upon the findings and highlight academic and managerial implications for the field, and suggestions for future studies on customer delight are discussed.