O curso de relações públicas da Feevale : memória de um pioneiro no Rio Grande do Sul

• Ano de defesa: 2012
• Autor(a) principal: Silva, Carla Lemos da
• Orientador(a): Moura, Cláudia Peixoto de
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul
• Programa de Pós-Graduação: Programa de Pós-Graduação em Comunicação Social
• Departamento: Faculdade de Comunicação Social
• País: BR
• Palavras-chave em Português: RELAÇÕES PÚBLICAS - ESTUDO E ENSINO; COMUNICAÇÃO; ENSINO SUPERIOR; MEMÓRIA; HISTÓRIA ORAL; FEEVALE - HISTÓRIA
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.pucrs.br/tede2/handle/tede/4515

This thesis has constituted the final paper of the Doctor‟s degree of the Post-Graduation Program in Social Communication of the Pontiphical Catholic University of Rio Grande do Sul. The object of this thesis is one of the pioneers of Public Relations Programs, from the private sector, located in Rio Grande do Sul state, the program of the Federation of Establishments of Higher Education in Novo Hamburgo city FEEVALE, founded in 1970. In general, this study aimed to reconstruct the memory of the implementation of such pioneering higher education program, examining not only the collective memory, from individual memories of the first professors and coordinators of the referred program, but also the memory of the first director of education. The space to consider this study was between 1970, year of creation of the course until 1979, year of the first curricular alteration. Therefore, the methodology of oral history was adopted, with the contribution of twelve interviewees, contributing, this way, to studies in Public Relations, being developed through a theoretical and empirical research. Moreover, the methodological procedure utilized in this thesis was exploratory, with a qualitative approach, and based on a literature review. In addition, a documentary research was employed in documents found in the collection of Feevale, in the Municipal Archive of Novo Hamburgo city, and in the possession of the interviewees. Thus, in order to analyze data collected through oral history, the discursive textual analysis by Galliazi and Moraes (2011) was applied, which aimed to launch new understandings concerning the studied object. This way, the individual and coletive‟s memory of the interviewees helped the construction about institutional memory of the implantation of Feevale‟s Public Relation Course , showing that the history context of that time, with high shoes industries and the shoes exportation, the FENAC, the Belas Artes course and the necessity of a Public Relation course in the region growing in the way of this creation.