Detalhes bibliográficos
| Ano de defesa: |
2015 |
| Autor(a) principal: |
Barbosa, Joyce de Matos
 |
| Orientador(a): |
Katz, Helena |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/4711
|
Resumo: |
This thesis discusses the implications for the development of communication starting from the formulations of Jesus Martin-Barbero (2009) regarding the transformation of the means of mediation, understood here as a space "between" trading, social listening, that does not arise by the side of the means, nor the subjects. Such as mediation only consolidates when harnessed to political behavior, this research starts from the hypothesis that communication plays an important role in the formulation of public policies based on the concept of "development as freedom", recommended by the Indian economist Amartya Kumar Sen (2000). For this it is necessary that the media present the subject beyond the productivist form of a stalled development in the design of progress, growth by accumulation, with "abstract goals" as ponders Celso Furtado (1972). It is noteworthy in this context the hypertrophiation of uses of the term 'creativity' (creative economy, creative cities etc.), to demonstrate that it has generated political and economic implications whose slip effects in the birth of a new segment, identified as Economy of dance. Unaccompanied by a critical reflection, if midiatiza without the necessary questioning about the logic that sustains it, produced by Cultural Incentive Laws that regulate the artistic production in Brazil since 1986. This form of communication, which is silent on such matters, is that becomes mediation, and establishes the conduct that here produce dance. Given the seriousness of this framework, the aim is to highlight the danger posed by not understanding the scope of the phenomenon as mediation between / negotiation, emphasizing the need to approach the "development as freedom" as a concept able to intensify it. To conduct this research, which was exploratory in nature, we follow the qualitative methodology (Denzin & Lincoln, 2006), using the interpretive approach method (McNamara, 1999), crossing the theoretical references herein to Giovanni Arrighi (1998), Anne Cauquelin (2005), Pascal Gielen (2013), Paulo Miguez (2007), Antônio Rubim (2011) |
