Detalhes bibliográficos
| Ano de defesa: |
2017 |
| Autor(a) principal: |
Farias, Amalia Costa
 |
| Orientador(a): |
João, Belmiro do Nascimento |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Administração
|
| Departamento: |
Faculdade de Economia, Administração, Contábeis e Atuariais
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/20034
|
Resumo: |
The present research proposes to analyze the franchising system in the Brazilian context in view of the increase of the sector over the last years. The proposed study aimed to analyze and identify elements of the activities of this model that could be indicative of the existence of asymmetry of information between the contracting parties, that is, franchisors and franchisees. With this intent, comparative studies were developed in franchising systems of brands affiliated with ABF, of networks belonging to the food sector. The development of the analysis through the formulation of a corpus, fed with the selection and purification of data, was able to identify different discursive elements enunciated by the contracting parties; each revealing a dimension of its own imagined for the business and automatically capable of eluding other contentions and controversies |
