Detalhes bibliográficos
| Ano de defesa: |
2014 |
| Autor(a) principal: |
Hiroki, Stella Marina Yurí
 |
| Orientador(a): |
Hildebrand, Hermes Renato |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital
|
| Departamento: |
Faculdade de Ciências Exatas e Tecnologia
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/18145
|
Resumo: |
The web 2.0 allied with the structure of the networks changed the relationships between people in contemporary society. Individuals began to communicate without the necessity for physical movement and were able to share interests, dreams and affinities through the digital environment. This research proposes a study of the constitution of the Polyvore website that deals with fashion and an analysis of aesthetic modifications that change fashion from this social network, the formation of aesthetic standards about fashion and relationships between people and fashion today from this website. The consumer market has become more diverse to meet the desires of the people and particularly the fashion market was also influenced by these new relationships developed within the internet and then, the social networks allowed a narrowing in the relationship between individuals. So, on fashion, the website Polyvore found users and market to operate with a fashion platform. To support this research, it were used the works of Castells, Musso, Parente and Santaella to explain the structure of the network for the development of Social Networks . On the studies about consumption of fashion information through the concepts of subjectivity and playfulness we used the works of Huizinga on the playful; Simmel, Pitombo, Mesquita and among others to analyze the playful vocation of fashion. For concepts involving subjectivity, it were used the reflections of Deleuze, Guattari, Santaella and Mesquita. On the analysis of social network Polyvore were explored the concepts of narrativity based on the work of Murray; for niche culture the references were the works about tribalism from Maffesoli and The Long Tail from Anderson and for the phenomenon of gamification, we used the thoughts of Lemos and Santaella and the testimonials of users. It was concluded from the study that social networks are still in full development and every day new platforms appears to attend the desires and interests of the users. Through the study of Polyvore, we observed that Polyvore has established itself as a major information center for fashion companies. In the investigation of the functioning of Polyvore , we realized that three major phenomena are developed by users and by the tools of the website: narrativity, culture niche and gamification |
