Gestão do discurso corporativo, na modalidade escrita

• Ano de defesa: 2011
• Autor(a) principal: Cieri, Elizabeth
• Orientador(a): Siqueira, João Hilton Sayeg de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Língua Portuguesa
• Departamento: Língua Portuguesa
• País: BR
• Palavras-chave em Português: Discurso corporativo; Corporação; Competência; Mensagem; Gestão
• Palavras-chave em Inglês: Corporate speach; Corporation; Ability; Message; Management
• Área do conhecimento CNPq: CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS::LINGUA PORTUGUESA
• Link de acesso: https://tede2.pucsp.br/handle/handle/14218

This study inquires the importance of good writing in the corporate sphere. With the extinction of the secretary and the coming of the internet, the professionals in several levels had started to write e-mails, memorandum reports, and others printed matters. It is intended, from there, to point out the Management of the Corporative Speech as an essential ability in the construction of a solid career. The truncated and badly transmited entrepreneurial communication affects, indeed, the success relations. To acquire this ability, sociohistorical elements were searched and some Portuguese language´s lexical, grammatical, textual principies were got up, with no intention of exhausting them. After all, the Portuguese language is very rich to be concentrated in only some hundreds of sheets. In the end, the attachments show real examples collected during several years