Detalhes bibliográficos
| Ano de defesa: |
2022 |
| Autor(a) principal: |
Santos Junior, Valmir de Santana
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| Orientador(a): |
Las Casas, Alexandre Luzzi
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| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Administração
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| Departamento: |
Faculdade de Economia, Administração, Contábeis e Atuariais
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| País: |
Brasil
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://repositorio.pucsp.br/jspui/handle/handle/29610
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Resumo: |
This paper presents a comparative study of the similarities and differences between the contents presented in the Stricto Sensu Post-Graduation program in the area of administration in Brazil, from the perspective of the importance of the marketing discipline in educational institutions. The academic masters' courses that were well evaluated according to the criteria of CAPES (Coordination for the Improvement of Higher Education Personnel) were selected. For this research the CAPES database was updated until the year 2019. The methodology used in this work is qualitative research employing the content analysis techniques proposed by Bardin (1977). This research aims to present the differences and similarities between the marketing contents of the courses, seeking to contribute with new programs in the construction of their contents and also with CAPES in the sense of the search for a reflection regarding the evaluation method in force |
