Detalhes bibliográficos
| Ano de defesa: |
2014 |
| Autor(a) principal: |
Marassi, Alessandra de Castro Barros
 |
| Orientador(a): |
Leão, Lucia Isaltina Clemente |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/4620
|
Resumo: |
This research examines the communication processes that occur around the book consumption in cyberspace. The aim of this work is to analyze how the communication dynamics of on-line social networks and e-commerce influence the reader in the book consumption. To build the research, three case studies were analyzed: Amazon within the e-commerce, Goodreads as a specific digital social network for readers and the Google Books project. In the field of e-commerce data are collected from the information generated by the software and also information suggesting the decision making in the act of buying the book. When you search for a book on Amazon, the first reference on-line store selling books in the 90s, there was an interference generated by the device of the collective filter that provides data suggesting buying. In the field of digital social networks is observed that they play an active role in organizing the representation of individuals based on profiles. In the case of Goodreads, readers / users use the platform for the consumption, production and sharing of content from a list creation and development reviews. Google Books now lets you read books or parts of them, as well as offering spaces for inclusion of reviews and submit links to other platforms like Goodreads and Amazon, among others. The use of these spaces by readers encourages conversation and exchange of ideas, contributing to the creation of dialogic communication systems. The methodology involves multidisciplinary literature review and exploratory character; qualitative research (Alami) from gathering information about the reading habits of readers; visualization and data analysis. The theoretical authors involves the following areas: on the history of the book, Umberto Eco, Robert Darnton, Robert Escarpit and Roger Chatier; on consumption, Zigmunt Bauman, Jean Baudrillard, Ligia Barbosa, Rose de Melo Rocha and Nestor Garcia Canclini; on the concepts of cyberspace, Lucia Leão and for studies of social networks, Raquel Recuero, Rogério da Costa and Lucia Leão; on the history of media Friedrich Kittler |
