Análise de necessidades na área de publicidade e propaganda para a adequação de um curso de inglês

• Ano de defesa: 2005
• Autor(a) principal: Pradillas, Adriana Quaresma
• Orientador(a): Ramos, Rosinda de Castro Guerra
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem
• Departamento: Lingüística
• País: BR
• Palavras-chave em Português: análise de necessidades; Língua inglesa - Estudo e ensino - Falantes estrangeiros; Língua inglesa - Estudo e ensino - Finalidades específicas; Mercado de trabalho
• Palavras-chave em Inglês: needs analysis
• Área do conhecimento CNPq: CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA::LINGUISTICA APLICADA
• Link de acesso: https://tede2.pucsp.br/handle/handle/13796

This study shows the results of a needs analysis of the English language use by undergraduate students of an Advertising course, as well as by advertising professionals at their work. By making a comparison between the data obtained and the current pedagogical proposal of the English for Specific Purposes course, this research aims at investigating whether this proposal is in accordance with the learners needs and the market needs. Data were collected through the following tools: a) a questionnaire for the students of an Advertising course; b) semi-structured interview with the ESP teachers; c) semi-structured interview with teachers of Media and TV, Radio and Cinema Production subjects; d) semi-structured interview with the vice-principal of the Advertising faculty; e) documents concerning the Advertising course and the ESP course provided by the university; and f) semi-structured interview with working professionals of the Advertising field. As the theoretical support for the English for Specific Purposes approach, this study is based on Hutchinson and Waters (1987), Robinson (1980, 1991), Richterich and Chancerel (1977), Holmes (1981), Celani (1981, 1988), Strevens (1977, 1988), Dudley Evans and St. John (1998), Ramos (2001, 2004) among others. This study is relevant to the academic and professional education of the Advertising students, since this area of Communication in Brazil has been showing an increasing use of the English language. This research intends to contribute with suggestions for adapting the current English course to the learners needs and also to the market needs