Detalhes bibliográficos
Ano de defesa: |
2006 |
Autor(a) principal: |
Simões, Pablo Nostre |
Orientador(a): |
Kon, Anita |
Banca de defesa: |
Não Informado pela instituição |
Tipo de documento: |
Dissertação
|
Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Economia Política
|
Departamento: |
Economia
|
País: |
BR
|
Palavras-chave em Português: |
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Palavras-chave em Inglês: |
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Área do conhecimento CNPq: |
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Link de acesso: |
https://tede2.pucsp.br/handle/handle/9269
|
Resumo: |
This paper intend to introduce, under the aspects of Industrial Organization, the functioning of the brazilian supermarket industry, with distinction of the recent development process from Plano Real. Though the Structure-Conduct-Performance (SCP) approach and by the historical observation of the country sector, was possible to aim his explicatives parameters for anylise this process. It was verified that the Brazil supermearket sector is structured as an relative concetrated oligopoly, with product diferiation and a competitive fringe. There is also barriers of entry and competitive conduct, with distinction to the mergers and aquisitions process. As the performance indicators shows, the industry concentration didn t reflect in grows in each store produtivity. However, the concentration gains came from the increase of the buyer power with his suppliers |