Uma contribuição ao estudo da relação entre cultura e racionalidade sob a ótica das atitudes e comportamentos econômicos e financeiros: estudo empírico utilizando a Pesquisa Mundial de Valores para o Brasil (Onda 6, 2014)

Detalhes bibliográficos
Ano de defesa: 2018
Autor(a) principal: Nardy, Andre lattes
Orientador(a): Santos, José Odálio dos
Banca de defesa: Não Informado pela instituição
Tipo de documento: Tese
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica de São Paulo
Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Administração
Departamento: Faculdade de Economia, Administração, Contábeis e Atuariais
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucsp.br/handle/handle/21352
Resumo: The objective of this work is to contribute to the discussion of culture as an independent variable in Finance. The relationship between economic and financial attitudes and conceptual models of culture is analyzed; so as the relationship between financial behaviors of saving and borrowing and conceptual models of culture, from the Brazilian sample of the World Values Survey in its last available wave (2014). Individuals are considered as social agents and their context is considered in this analysis. The models of culture tested are based on the literature of anthropology, sociology, psychology, finance and economics: Religious denomination, Religious practices, Practices and denominations, Religious values and denominations, Schwartz personal values scale and Capitalist Culture and Hierarchism. Binary logistic regression is used as the main analysis tool. There is evidence of a Protestant ethic for attitude toward work and wealth generation for the individuals of this denomination, in different models, even in a historically Catholic society such as Brazil. The same is not true for evangelicals. Social capital, in its dimensions of trust in group, network connectivity and cooperation also present statistical significance in the lastly mentioned model. Hierarchism presents little evidence of contributing to the understanding of attitudes and behaviors analyzed