Detalhes bibliográficos
| Ano de defesa: |
2019 |
| Autor(a) principal: |
Borges, Juliana Fratini
 |
| Orientador(a): |
Araújo, Rafael |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Ciências Sociais
|
| Departamento: |
Faculdade de Ciências Sociais
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/22377
|
Resumo: |
It was verified, in this work, how the communicative actions were carried out in the official Facebook pages of Fernando Haddad (PT) and João Doria Jr (PSDB) for the 2016 elections, whether for the purpose of achieving rational consensus or success through strategies with different arguments. The research method was exploratory - which provides varied information on the presented problem -, and explanatory - that provides explanations about cause and effect of certain actions. Considering the depreciation situation of the Workers Party, institutions, leadership and traditional values in 2016, it was verified how the narratives of the candidates were drawn up and disseminated to attract the voter. As a background, we discussed the role of deliberative democracy, liberal democracy and the effects of audience democracy, which tends to favor the candidate who communicates better. In all, 38 images of the Facebook pages were evaluated, 19 of each candidate, which demonstrated João Doria's better communication for the conjuncture. Nonetheless, it was discussed how technology companies took a stand on the unregulated impacts of their services during the elections |
