Ação comunicativa e contemporaneidade: caso da campanha para prefeito de São Paulo em 2016

Detalhes bibliográficos
Ano de defesa: 2019
Autor(a) principal: Borges, Juliana Fratini lattes
Orientador(a): Araújo, Rafael
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica de São Paulo
Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Ciências Sociais
Departamento: Faculdade de Ciências Sociais
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucsp.br/handle/handle/22377
Resumo: It was verified, in this work, how the communicative actions were carried out in the official Facebook pages of Fernando Haddad (PT) and João Doria Jr (PSDB) for the 2016 elections, whether for the purpose of achieving rational consensus or success through strategies with different arguments. The research method was exploratory - which provides varied information on the presented problem -, and explanatory - that provides explanations about cause and effect of certain actions. Considering the depreciation situation of the Workers Party, institutions, leadership and traditional values in 2016, it was verified how the narratives of the candidates were drawn up and disseminated to attract the voter. As a background, we discussed the role of deliberative democracy, liberal democracy and the effects of audience democracy, which tends to favor the candidate who communicates better. In all, 38 images of the Facebook pages were evaluated, 19 of each candidate, which demonstrated João Doria's better communication for the conjuncture. Nonetheless, it was discussed how technology companies took a stand on the unregulated impacts of their services during the elections