Detalhes bibliográficos
| Ano de defesa: |
2016 |
| Autor(a) principal: |
Lopes, Marcelo Vieira
 |
| Orientador(a): |
Passos, João Décio |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Ciência da Religião
|
| Departamento: |
Ciências da Religião
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/1967
|
Resumo: |
This thesis analyzes the attitudes of overall satisfaction, as well as inhibiting and stimulating attitudes of Catholics, on a consolidated basis and by variation of the Catholic public, that is, those who go regularly to Mass, non-practicing Catholics and Catholics of dual belonging. The theoretical basis has considered the Brazilian religious field, the Catholic Church, religious economics, religious marketing and the consumer behavior theory in the perspective of marketing, contextualizing marketing of relationship and co-creation of value, and while the verification of the proposed model considered the assessment of constructs of overall satisfaction, inhibiting and supportive elements, through a descriptive study in which the observation unit was the Catholic Church and the analysis unit were the Catholics. The factorial analysis made it possible to identify the existence of two large attributes which have been seen as of fundamental importance in the evaluation of Overall Satisfaction, which are Factor 1 = Affection and Factor 2 = Repentance. For the evaluation of Inhibiting Elements, the dimensions identified have been Factor 1 = Evangelization and Factor 2 = Dedication. On the evaluation of the construct of the Stimulating Elements, it has been found that there are three dimensions of attributes considered important, Factor 1 = Social Action, Factor 2 = Community and Factor 3 = Cultural. The results indicate an assessment of satisfaction dimly perceived, significantly considerably meaningful inhibiting elements and weak assessments of stimulating attitudes. It has been found significant differences in the analysis of the considered sample. The proposed model has allowed to observe the dimensions and variables that characterize the behavior of Catholics regarding the Catholic Church, allowing a systemic view of the attitudes that meet the expectations, or not, inhibit, or not, and encourage, or not, its followers |
