A expressividade oral em call center na perspectiva do fonoaudiólogo, do supervisor e do teleoperador

• Ano de defesa: 2008
• Autor(a) principal: Almeida, Ana Carolina Barros de
• Orientador(a): Andrada e Silva, Marta Assumpção de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Fonoaudiologia
• Departamento: Fonoaudiologia
• País: BR
• Palavras-chave em Português: Comunicação; Entrevista; Comunicacao oral; Treinamento da voz; Voz
• Palavras-chave em Inglês: Voice; Communication; Interview
• Área do conhecimento CNPq: CNPQ::CIENCIAS DA SAUDE::FONOAUDIOLOGIA
• Link de acesso: https://tede2.pucsp.br/handle/handle/12201

Introduction: The telephone operator has the telephone as the only means of contact with others, therefore has only verbal communication to represent the company he/she works for and thus guarantee customer satisfaction. Clarity, credibility and naturalness, aspects necessary when speaking on the telephone, can be obtained and improved by means of working with oral expressiveness. Given the relevance of the subject at present, the focus of interest of this research was to investigate oral expressiveness from the point of view of different professionals that work in the same sector that of teleservices. Objective: to characterize oral expressiveness from the perspective of the speech therapist, supervisor and telephone operator. Method: semi-directed interviews were held with three phonoaudiologists (F1, F2, F3) about the practice they conducted with telephone operators, as well as their views and manners of working with oral expressiveness. Each phonoaudiologist indicated a supervisor and a telephone operator from the same company in which he/she works to participate in the present research. The interview with the supervisors (S1, S2, S3) covered their expectations as regards phonoaudiological training with telephone operators, their views about the subject of oral expressiveness and the its impact with regard to the customer. The telephone operators (T1, T2, T3) replied to the interviewer that investigated the phonoaudiological practice for performing his/her work, his/her perspective about the subject of oral expressiveness and the its impact on his/her relationship with the customer. Afterwards, all the material was transcribed, submitted to various readings, and thematic analysis performed according to Minayo (2004), from which the points of feelings were denominated thematic axes according to common aspects of speech that were emphasized in the context. Results and Discussion: For F1 and F2, expressiveness was related to interaction with the other person and communication, and the expressive resources appeared as determinants for more expressive speech, the term voice continues to be present in their speeches. F3 hardly mentioned the relationship with the other person and was shown to dissociate language, speech and voice. The supervisors, especially S1 and S2 showed difficulty in defining oral expressiveness and associated it with the voice, so that this term was mentioned as the only means by which expressiveness was effected. However, S3 spoke little about voice, and mentioned communication and the relationship with the other person. With regard to the telephone operators, for T1 and T2, emotions have a strong link with expressiveness, which T3 related to positive characteristics in communication. As regards the practice the phonoaudiologists conducted, it was perceived that although the work of improving communication forms part of the speech of F1 and F2, care of the voice continues to permeate their work. The manner of working expressiveness shows that phonoaudiological action continues to be linked to the clinic, as the voice is has an outstanding part in the actions, whether by means of vocal warming up or cooling down, or working with pitch, loudness and articulation, or for questions of vocal health, in detriment to practice with the goal of verbal communication. With regard to the impact of expressiveness on the customer, supervisors and telephone operators recognized that the different resources used in speech confer various feelings both on telephone operators and customers. Final considerations: It was observed that phonoaudiologist, supervisors and telephone operators found oral expressiveness a difficult term to define. The subject had interaction with the other person as a common link, with expressiveness by means of the voice being most mentioned by phonoaudiologists and supervisors, and feelings and emotions, mentioned particularly from the perspective of telephone operators