Detalhes bibliográficos
| Ano de defesa: |
2017 |
| Autor(a) principal: |
Antunes, Janaína Quintas
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| Orientador(a): |
Trivinho, Eugênio |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Tese
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| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
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| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
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| Departamento: |
Faculdade de Filosofia, Comunicação, Letras e Artes
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| País: |
Brasil
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/20248
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Resumo: |
Nobrow is a new concept, a new communicational phenomenon, a new aesthetics that characterizes the contemporary art and culture. It is a new moment in the cultura history of the XXI century. The term Nobrow refers to "highbrow" (a concept of art and literature, which characterizes them as "intellectualized, high-quality"), and "lowbrow" (that characterizes literature and art as with no connection or interest to serious cultural / intellectual ideas), so that it represents the concept of culture without a qualification of "lowbrow" or "highbrow", not specifically targeting a particular type of audience, or a specific area of knowledge. Nobrow is art without categorization. This research is based primarily on concepts and theories from John Seabrook and Peter Swirski, the only researchers on Nobrow, both of which having already legitimized its existence as more than simply reinterpretation of the concepts of highbrow and lowbrow, considering that these concepts gave life to the so-called hybrid works. Therefore, regarding Nobrow, it is the evolution of the hybrids originated from the interactivity characteristic of cyberculture. Secondarily, the research is fundamented on concepts of cyberculture, glocality and velocity from Baudrillard, Virilio and Trivinho. Internationalization and hybridism come from the ideas of Burke, Canclini and Canevacci; whereas theories of our era are handled by the visions of Augé, Bauman, Eagleton, Harvey, Jameson, Kumar, Lipovetsky and Lyotard. This Thesis examines this new Nobrow aesthetics, its scope and characteristics; investigating unclassifiable works and cultural movements of the twenty-first century that were influenced by cyberspace to check its belonging to Nobrow. To this end, the field research was developed both locally and internationally. It was necessary to interview artists, to analyze and compare works from different areas and different countries to demonstrate the essence of Nobrow, considering that it is the union of the world, of each work of art and each artist isolated locally on glocal bunkers; it is the internationalization of culture everywhere through cyberspace and through technology-based communication. Glocality brings us this globalization whilst we are isolated on it. Thus, the corpus of this research are works and/or movements from the visual arts, literature, performance arts and music. Their origins are from five different continents. By that, we intend to give adequate parameters to this century’s culture. Our society and culture are in a new phase, which no longer fits within the postmodernist’s definitions or any other. Nobrow is the name of this new era of non-absolute definitions, the “unclassifiablism”; it is the “post-postmodernism”. It is a worldwide phenomenon, a consequence of the lack of applicability of the old divisions of culture in highbrow and lowbrow. We must understand and accept the fact that these definitions as well as the naming of our Zeitgeist as “Postmodernism” or as anything else are outdated and no longer applicable to art and culture |
