Detalhes bibliográficos
| Ano de defesa: |
2018 |
| Autor(a) principal: |
Souza, Rudney Soares de
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| Orientador(a): |
Nascimento, Jarbas Vargas |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
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| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Língua Portuguesa
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| Departamento: |
Faculdade de Filosofia, Comunicação, Letras e Artes
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| País: |
Brasil
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/21070
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Resumo: |
This thesis is part of the theoretical-methodological principles of Discourse Analysis and its aim is to examine the strength of discursive ethos, charisma and media power in the construction of the Brazilian political subject in the HGPE, Horário Gratuito de Propaganda Eleitoral, ((Free) political advertising time), in the second round of the 2014 presidential elections. The specific objectives are: to verify the strategy and the discursive mechanisms used in the discourses of the political enunciator that seeks legitimation; to understand and explain the argumentative strength of the discursive ethos, the charism and the media in the organization and functioning of political discourse; to identify the discursive formations that cross different discourses of electoral campaigns and their relations with the interparty competitions that show the politician through the confrontation of their imaginary relations with their real conditions of existence. In order to base our analysis, we use the papers of Maingueneau (1995, 1996, 1997, 2004, 2006, 2007, 2008a, 2008b, 2008c, 2010a, 2010b, 2015) and Charaudeau (1996, 1999, 2000, 2006a, 2006b; 2008b; 2009; 2012; 2016). Given the interdisciplinary nature of the perspectives they address, it is possible to dialogue with Weber (1999), Bourdieu (1989), Foucault (2003, 2014), Bobbio (2015), among others. The topic is relevant, since it deals with the functioning of the mediatized political discourse in Brazilian territory and shifts studies on politics to interdiscursivity, recovering the socio-historical conditions of discourses of a fierce presidential election. The candidates Aécio Neves (PSDB) and Dilma Rousseff (PT) carried out electoral programs that projected, in the social imaginary, a divided society. Our hypothesis is that the mediatized political discourse in the HGPE projects a discursive identity of the enunciator, in other words, a discursive ethos that aims to legitimize it as a charismatic subject. We want to affirm that the charism emphasizes the positioning of the discursive ethos, since in him and by him we see the political subject validating themselves as the best. In this perspective, the concepts of subjective charisma and objective charisma, when entering the scenographies, locate the political enunciator between the symbolic logic and the pragmatic logic to reach the adhesion of the co-enunciator. In order to achieve the objectives we have proposed, we have constituted a corpus composed of twelve electoral programs broadcast in the HGPE, six by Aécio Neves and six by Dilma Rousseff. The analyzes revealed that the political subject, in showing their discursive ethos of a brazilian politician, oscillates between the symbolic logic and the pragmatic logic to reach their goals of adhesion and seduction and, thus, to validate, discursively, their figure of power that is projected on the television screen |
