Detalhes bibliográficos
| Ano de defesa: |
2008 |
| Autor(a) principal: |
Belli, Hygino Canhadas
 |
| Orientador(a): |
Las Casas, Alexandre Luzzi |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Administração
|
| Departamento: |
Faculdade de Economia, Administração, Contábeis e Atuariais
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
https://tede2.pucsp.br/handle/handle/1280
|
Resumo: |
The automobile besides been bought by his use value, another values must be considered in his acquisition for example, emotional reasons and also distinct styles and preferences. In this manner, as much in Brazil as in the whole world, the automobile has big importance in wealth formation, being object of analysis to supply information or economic performance. Thus, the competition happens in many levels, it s necessary to adopt some strategies by the firms in the industry. For these strategies being implemented aiming business sustainable, is necessary the firm has some advantage from another firms in the industry. Advantage means upper, and it s the key question to obtain success and remain as a competitive firm in the industry. Principal element to drive the marketing efforts in the industry, the market shows his needs to be supplied, as much as the firms individually will adopt strategies based on his resources, in the best manner as it comprehends the market signals. In oligopoly, the strategies are very similar because there are interdependency between the firms in this structure giving us a wide field to explore for academic research. This dissertation will deal the relation between supply and demand through the adopted strategies by the firms at the medium size pick-ups segment to illustrate the marketing efforts to provide the market needs. The reason of the medium size pick-ups choice is because the peculiar of the segment in Brazil and different from other countries when it is manufactured |
