Estratégias competitivas e custos de transação no setor sucroalcooleiro: o caso Cosan

Detalhes bibliográficos
Ano de defesa: 2009
Autor(a) principal: Pinto, Carlos Joaquim Paulino
Orientador(a): Silva, César Roberto Leite da
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica de São Paulo
Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Economia Política
Departamento: Economia
País: BR
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucsp.br/handle/handle/9403
Resumo: The main goal of this thesis is to analyse the competitive strategies assumed by the mills of the sugar-ethanol sector in Center-South of Brazil facing the Institutional Environment change, as an example Cosan´s case study. This is made through the analysis of interaction between Institutional Environment and players, in the period of sector regulation and deregulation, and its effects under competitive environment. The thesis is divided in four fundamental parts: (i) the presentation of theoretical reference, which treats of the mean concepts of Institutional Economics and the Economics of Transaction Costs, and its relation with agroindustry; (ii) the sugar-ethanol industry overview in brazilian economy context; (iii) the analysis of the Institutional Environment from the regulation and deregulation sector process; and (iv) the analysis of how the sugar cane mills have rebuilt comprehending the new competitive strategies assumed, from the sector´s deregulation, focusing Cosan´s case, which is an example of player that it has adapted to the new environment conditions