Mobilização de recursos para organizações sem fins lucrativos por meio da geração de renda própria

• Ano de defesa: 2014
• Autor(a) principal: Freller, Michel
• Orientador(a): Dowbor, Ladislau
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Administração
• Departamento: Faculdade de Economia, Administração, Contábeis e Atuariais
• País: BR
• Palavras-chave em Português: Terceiro Setor; Captação e mobilização de recursos; Negócios sociais; Geração de renda própria; Incentivos Fiscais; Empreendedorismo social
• Palavras-chave em Inglês: Third sector; Fundraising; Social business; Self-income generation; Tax incentives; Social entrepreneurship
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/1102

This research examine the importance of the Fundraising Strategic Plan - FSP in diversifying sources of fundraising for Non-Profit Organizations - NPO that make up the Third Sector. The research begins by conceptualizing, characterizing and measuring the Third Sector in Brazil, using the available studies on the topic: IBGE - Brazilian Institute of Geography and Statistics, IPEA - Institute of Applied Economic Research and FGV - Fundação Getúlio Vargas. In sequence a conceptualization of sustainability, partnership and social entrepreneurship was conducted in order to examine and conceptualize the sources, strategies, tactics and tools for mobilizing existing resources with emphasis on Self-Income Generation for these organizations, identifying applicable federal taxes and tax incentives available. There is an excessive number of diverse laws on the subject of tax and incentives, which makes complex the management and access to some types of resources by the NPO. Successful experiences of Derdic PUC - SP, Educadores sem Fronteiras, the Cursinho da Poli and the Instituto Se Toque that, through semi-structured interviews, demonstrated their strategy for generating their self- income and how the strategy applied to these organizations in order to diversify the resources needed to fulfill its mission. It concludes with showing the importance of FSP Fundraising Strategic Plan as a viable and important alternative to achieve the objectives of Third Sector Organizations, containing various strategies for Self-Income Generation, including the potential for growth of mobilization of individuals as donors and supporters