Análise de inteligência coletiva aplicada ao comércio eletrônico e às redes sociais

• Ano de defesa: 2012
• Autor(a) principal: Bressane, Eduardo Bueno
• Orientador(a): Silva, Alexandre Campos
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital
• Departamento: Faculdade de Ciências Exatas e Tecnologia
• País: BR
• Palavras-chave em Português: Redes Sociais; Inteligência coletiva; Comércio eletrônico; Compras coletivas; Atendimento ao consumidor
• Palavras-chave em Inglês: Social networks; Collective intelligence; Electronic commerce; Collective purchasing; Customer service
• Área do conhecimento CNPq: CNPQ::ENGENHARIAS
• Link de acesso: https://tede2.pucsp.br/handle/handle/18112

Currently there are thousands of networks formats established through the Internet that are transforming and innovating each day the behavior in contemporary society. The study shows researches that indicate, by numbers, the high growth of the World Wide Web, both in number of users and the diversity of content, social networks and new forms of interaction in the space that became, as named by Levy, "Space of Knowledge". The Internet has become part of the peoples s routine tasks, like buying, selling, complaining about products or services, relating and entertaining. The purpose of this paper is to analyze the phenomenon of e-commerce and group purchases and relate them to the collective intelligence envisioned by Pierre Lévy. The paper presents cases of collective buying sites like Groupon and Peixe Urbano sites and customer support as Procon and Reclame Aqui, in order to understand how they interact and work through social networks like Facebook and Twitter and became stronger people and crowds in order to gain benefits and advantages in certain common situations of daily life. It also examines the behavior of companies facing the change of the consumer paradigm and transformation of e-commerce caused by social networks, trying to explore some of the new strategies adopted facing this new situation