Resumo: |
Many studies in behavioral analysis have been making use of concepts derived from the microeconomic theory of consumer demand to analyze and interpret the data obtained or simply to put the research problem forward. The present study intended to show how such concepts have been incorporated by behavior analysis in order to identify what types of approaches have been made between the two areas and what possibilities they have indicated for the development of one or both areas. Making use of key words commonly found in the consumer demand theory, a survey of articles which used concepts of the consumer demand theory was conducted in 4 journals: JEAB, JABA, Psychological Review and Behavioural Processes. 77 texts were selected for the reading of abstracts and a general characterization of the articles followed, aiming to identify the principal researchers, institutions, types of articles and, for the researches, their types (basic, applied or historic / methodological / conceptual). Among the 77 articles, a new selection was carried out for the complete reading of the articles, being 28 articles selected, which were then, read, described and classified into 5 categories, as follow: a) studies which measure the demand for reinforcers as a function of cost changes; b) studies which measure the demand for reinforcers using the concept of unit-price and/or verify how well the demand function proposed by Hursh, Raslear, Shurtfeff, Bauman e Simmons (1988) accounted for the data obtained; c) studies about the relative strength of reinforcers (relative preference) based upon their demand curves; d) experimental studies regarding changes in income; e) studies with panel data. The results of this study show the evident importance of the economic approach for the behavioral analysis, besides demonstrating, apart from restrictions, the validity of concepts of economic theory in so far as individual behavior, whether with humans or infra-humans |
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