Detalhes bibliográficos
| Ano de defesa: |
2008 |
| Autor(a) principal: |
Pinto, André Amaral
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| Orientador(a): |
Rodriguez, Maria Clotilde Perez
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| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
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| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
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| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Administração
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| Departamento: |
Faculdade de Economia, Administração, Contábeis e Atuariais
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| País: |
BR
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/1316
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Resumo: |
This work is about strategies for the government and private initiative to adopt in order to deliver telecommunication services for the low-income people, with sustainable and profitable business models, without resorting to farewell policies. It s intended to show how telecommunication services driven to low-income can be transformer in their own environment and in a country level. It will focus on some initiatives carried out around the world where reaching this market brought enhancements to country s economy and to companies results. It will discuss, as well, the government role as market regulator, competition stimulator, direct investor and collecting agent. Finally, there will be discussed the telecommunication service operators, for whom attending the bottom of the pyramid must not be about fighting for the little money available for surviving, but bringing new ways for them to have means to increase their earnings through innovative services, in a win-win situation |
