Atuação das empresas no mercado de baixa renda: desenvolvimento e transformação social

• Ano de defesa: 2009
• Autor(a) principal: Silva, Romeu Soares da
• Orientador(a): Dowbor, Ladislau
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Administração
• Departamento: Faculdade de Economia, Administração, Contábeis e Atuariais
• País: BR
• Palavras-chave em Português: Sustentabilidade; Baixa renda; Desenvolvimento sustentavel > Brasil; Pobres > Brasil; Crediario > Brasil; Planejamento estrategico
• Palavras-chave em Inglês: Sustainability; Low-income
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: https://tede2.pucsp.br/handle/handle/1330

The proposal of this paper is produce a set of information to organizations to act in lowincome market with transformation, social development and sustainability. The classes that compose the low-income market are extremely relevant, as social as economics point of view, representing a large part to be take care whith products and specifics services. The connection between natural economics, social, cultural, ambiental environment and government aspects is inherent to the strategy that requires to consider diverse agents in the search that, by one side, grow market and incoming and, in another hand, provide the social-economics susteinable development. In this case, the present research looks for the knowledgement about social and economics reality in the base of the pyramid and launch a view to the dinamics of the lowincome market. There is no doubt about the importance of this market. The companies should reorganize their business strategies, to offer products and services to this market and mainly change it in a mass of costumers. The intention is provide subsidies and information as a pioneer and differentiated tool for the elaboration and management of the performance in this low-income market. It is still a small universe of companies that really have actuation in the low-income market with development and social transformation