Detalhes bibliográficos
| Ano de defesa: |
2017 |
| Autor(a) principal: |
Tavares, Carla Garcia
 |
| Orientador(a): |
Werneck, Mariza Martins Furquim |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Ciências Sociais
|
| Departamento: |
Faculdade de Ciências Sociais
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/20530
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Resumo: |
The consumption practices of contemporary society tend to attract a rather negative kind of criticism, which associates them with consumerism, materialism, individualism, and insatiability, to list only the most usual cliches. Some scholars, however, moving in the opposite direction, highlight the central role that consumption plays in our social relations, lifestyle, and identity construction. They are thinkers who recognize consumption as a key to expanding knowledge about contemporary society, insofar as it significantly crosses the social and cultural dimensions. This research believes to have in the Fair of organic products, specifically the one held in the Parque da Água Branca, in São Paulo, a privileged space to reflect on the theme. In fact, the individuals who attend it, at least in principle, would fit into the denomination of alternative consumers for the differentiated choice they exert in the purchase of daily food. The problem dealt with in this project has allowed us to understand to what extent these individuals consider themselves to be "alternative" or "differentiated" consumers, and especially how these conceptions are given to this public. Social, cultural and lifestyle aspects were investigated before the assumptions that imply the option for the specific consumption, namely, the organic food. Anthropological research has identified what we choose to portray as a belief in "purity," relative to the symbolic dimension related to the option for organic food that, in the specific case of the Fair in the Parque da Água Branca, also relies on a strong connection with nature and rural context that the Park offers. The analysis of the empirical findings confirms the complexity that surrounds the consumption practices in the contemporary scene |
