Do artesão ao consumidor: as intermediações culturais da moda

Detalhes bibliográficos
Ano de defesa: 2010
Autor(a) principal: Araujo, Clarisse Barreiros Barbosa de lattes
Orientador(a): Mira, Maria Celeste
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica de São Paulo
Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Ciências Sociais
Departamento: Ciências Sociais
País: BR
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucsp.br/handle/handle/3248
Resumo: Design interventions in Brazilian crafts are promoted by governmental institutions and non-governmental organizations, seeking renewal of crafts, as a strategy for conquering markets and thereby promoting the generation of employment and income for craft groups. This dissertation examines how the interventions proposed by SEBRAE s Program for Craft Groups influences the creation and production of craftsmen, from the application of the methodology of work adopted by SEBRAE and experienced by artisans, designers and stylists in Factory Morumbi Fashion Project. Examining different usages of crafts (craft as object of usefulness, crafts as a factor of social distinction and crafts as a resource for socioeconomic improvements), we discuss the relationship between the artisans and the market stepped in the types of production of goods from this relationship: handmade, post-handmade, handcrafted professional, and professional corporate market. Such relations provides the views of the emergence of consumer as the power of interference in determining what will be created. The artisan produces according to market demand. We still analysis in this dissertation, governmental and non-governmental institutions with incentive programs for craft groups, which are using the concept of Culture as a socioeconomic improvement. Such institutions have particular forms of intervention in crafts, aiming at generating income, formation of new businesses and/or social distinction