Regimes de sentido e de interação na era televisual - Cocoricó: sincretismo, estilo e formação social

• Ano de defesa: 2011
• Autor(a) principal: Mandaji, Carolina Fernandes da Silva
• Orientador(a): Oliveira, Ana Claudia Mei Alves de
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Televisão; Programa infantil Cocoricó; Regime de sentido e regime de interação; Sincretismo; Estilo; Valores sociais
• Palavras-chave em Inglês: Television; Infant TV show Cocoricó; Sense and interaction methods; Syncretism; Style; Social values
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4278

The object of this research is to study the sense effects generated by the infant televised show Cocoricó, produced and broadcast by the TV Cultura. For that the relationship between the show and its viewers was investigated. It is about understanding the object in its syncretic nature by approving the verbal, visual, and sound languages, both in content and expression plans - and according to entertainment and educative discourses, found in contemporary children's televised universe. The show consists of five seasons, among narratives and music clips, and presents a discursive construction based on linguistic syncretism for its apprehension modes: on one hand, the intelligible guided on theatrical performance, on the cognitive doing/knowing, on prescriptive duty and on volitional wanting; on the other hand, the sensitive, meaning these discourse procedures which explore the child s aesthesia competence through making it feel. It was thus identified that the program presents to its public sense effects ranging from the manipulating procedure based on intentionality and creation of the habit of watching Cocoricó, passing through programming, in regulating the being a child, faithful to the trademark and its different products, and to adjusting, in which the sense apprehension possibilities of this show are given in its own aesthesia qualities, as it makes sense to the child by means of aesthesia, that is, the reactive contagion. This study allowed us to introduce the TV Culture in its style of doing TV, as a social determiner: 1) in the formation of values: educative, ecological and being a paulista ; 2) of social behaviors ranging from the stereotype to social living and; 3) in the formation of the consumption taste of the trademark of the TV itself as well as its shows. Thus, what we have here in the relation between enunciator and enunciatee of Cocoricó is the child s identity formation, not only sociocultural but also forming the child to become a viewer, as it apprehends the meaning of whatever it sees on TV. The investigations and analysis proposals have followed the theorical-methodological outline of the Semiotics developed by Algirdas Julien Greimas, and the studies of Eric Landowski s with the Social Semiotics, especially the interaction methods