Tradição e cibercultura: a cultura gaúcha no ciberespaço

• Ano de defesa: 2008
• Autor(a) principal: Pereira, Heloisa Prates
• Orientador(a): Trivinho, Eugênio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Cibercultura; Identidade; Tradicionalismo gaucho; Cultura gaúcha; Ciberespaco > Aspectos sociais; Gauchos > Aspectos sociais; Cultura > Rio Grande do Sul, RS; Rio Grande do Sul, RS > Usos e costumes
• Palavras-chave em Inglês: Cyberculture; Cyberspace; Identity; Gaucho traditionalism; Gaucho culture
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/5085

This research deals with the transformation of the relationship between individuals and space in cyberculture, emphasizing a regional cultural movement: the gaucho traditionalism. It inquires how come the tradition can remain strong in this new historical context and which changes in the internal dynamics of this movement let it actualize itself. As we can not think about the culture unlinked to the interaction with the media, the study of traditionalism in cyberspace tried to understand the relevance of the tradition appeal and its role as an opposition to the idea that regional tends to be overcame by media cultural patterns. The research also watched the online performance of the movement, aimed at strengthening cultural identities. Therefore, identity and space had to be thought not in a pure form, but as hybridization between local and global -, which justifies the category of glocal then used. Based on the concept of querência term which marks the connection of gaucho culture and territory -, we ve developed a reflection on the cultural disterritorialization. The power of traditional speech and the building of identities, such as the resizing of both in post-modernity, were inspired by contemporary authors such as Pierre Bourdieu and Manuel Castells. Also, the study dispended attention to Zigmunt Bauman, Eugênio Trivinho and Nilda Jacks, among other theorics who dedicates thoughts to communication, the post-modern social and cyberculture. The corpus of research was composed by websites and virtual communities of relationships linked to gaucho culture. The methodology combined, in addition to literature review and analysis of these online universes, interviews with traditionalist gauchos, most of them active in cyberspace. Reached conclusions permit to classify the gaucho traditionalism as a social movement, representative of the current concerns of its members, and as a glocalized cultural manifestation, in which global and local are experienced simultaneously by technologic-mediatic interaction (verified by the mode of action of the movement or by the mediated way to experience the world in which their members fit)