Detalhes bibliográficos
| Ano de defesa: |
2008 |
| Autor(a) principal: |
Frazão, Cicília de Sousa
 |
| Orientador(a): |
Prado, José Luiz Aidar |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/5144
|
Resumo: |
This research examines the construction of public images (in special of Lula) in the weekly magazines during the electoral coverage to the presidency of Brazil of 2002 and 2006. Through inquires of mechanisms of construction verbal and visual, we will privilege images of (first form that reaches and awakes the look of the reader), with the objective to understand the way for which each periodic one produces the images of the politicians. Election of units published in years of 2002 and 2006 was necessary, prioritizing the ones that make reference to the president Luiz Inácio Lula da Silva, with the intention to analyse the diversified texts that become presents in the cover and the interior of the magazine, in order to show as each one constructs, deconstructs or reconstructs the image of the candidate in these two historical moments, to unmask, therefore, the effect of precise meanings of the genre. According to Patrick Charaudeau, the genres in the media printed, come organized of a form that take them to approach the visibility, intelligibility and spetacularization and each one goes to explore the main characteristic of what it uses to pass the information, either it verbal or not verbal language, constituting true molds of information. The semiotics of Peirce supports us in the attempt to understand as the media speech of the magazines printed obtains through the signs (verbal and not verbal) cause certain effects of senses that act in society, achieving the desired effect in the field of information and publicity |
