Usuário digital, identidade e interfaces líquidas

• Ano de defesa: 2018
• Autor(a) principal: Leitão, Reinaldo de Sousa
• Orientador(a): Nöth, Winfried
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital
• Departamento: Faculdade de Ciências Exatas e Tecnologia
• País: Brasil
• Palavras-chave em Português: Usuário digital; Redes sociais; Identidades
• Palavras-chave em Inglês: Digital user; Social networks; Identities
• Área do conhecimento CNPq: CNPQ::ENGENHARIAS
• Link de acesso: https://tede2.pucsp.br/handle/handle/21906

This study investigates the concept of Digital Culture as a result of cultural and communicational transformations that have led to the digital age. It explores the nonlinear net flows from cultural couplings characteristic of the mutational paths of liquid modernity. The net culture of technological tensions evinces a significant increase of the technological apparatuses in the everyday life of digital users. The analysis of the latter, in his or her immersion in digital culture, contributes to a deeper understanding of the processes questioning the user’s identity. It achieves new forms of coexistence with digital technologies and socio-political platforms as well as with economic issues. An example is social networking. The study adopts a route that considers the analysis of graphical interfaces of intuitive and interactive accessibility. It examines the levels of usability in platforms of intermittent flows through mobile devices and immersive networks. It also considers some aesthetic issues of remixing of the digital media examining the immersive user from states of direct division to ubiquitous and hybrid immersion. Furthermore, an attempt is made to analyze the development of the inverted hybridization in which digital platforms are redesigning virtual environments and new technologies that determine the course of social relations and consumption. The paper examines the question who the agents in charge of the great actions and sociopolitical decisions in the present time are. It asks whether it is possible to identify the digital user within the inverted hybrid strings that determine, encode, and fragment their identity