Convergência entre a estratégia empresarial e a responsabilidade social

• Ano de defesa: 2009
• Autor(a) principal: Ponte, Mauricio Turra
• Orientador(a): Dowbor, Ladislau
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Administração
• Departamento: Faculdade de Economia, Administração, Contábeis e Atuariais
• País: BR
• Palavras-chave em Português: Responsabilidade social empresarial; Vantagem competitiva; Estratégia; Planejamento empresarial; Responsabilidade social das empresas
• Palavras-chave em Inglês: Corporate social responsibility; Competitive advantage; Strategy
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/1343

The purpose of this study is to verify whether there is any relationship between business strategy and social strategy. This will considered the Natura company by assessing its business strategy and social responsibility. Introduction will be presented, respectively, the subject and the problem will guide the work. From these tests is to describe the reasons and goals that led to the choice of this project. The second chapter presents the methodology used to produce the work, through a discussion of types of research that will be used. The importance of defining the methodology of work is the fact it is the detailed explanation of all actions that will be developed in the work of research. The third chapter seeks to contextualize the reader to the subject. The chapter begins with a historical perspective on social responsibility, aiming to understand the current stage in which the practice is. Then it becomes essential to analyze the grounds for the practice of social responsibility by businesses and the returns obtained from this investment. Through this chapter it is possible to understand the key factors that build the development of business strategy and practices adopted by social organization In the fourth chapter will be presented the case describing the history of the organization, description of business, review of social actions and finally analysis of competitive advantage in order to identify whether there is relationship between strategy, business and social. Finally, the intent is to verify that the objectives initially proposed by this work have been achieved