A influência do modelo geor: gestão estratégica orientada para resultados : na operação do serviço brasileiro de apoio a micro e pequenas empresas – SEBRAE

• Ano de defesa: 2008
• Autor(a) principal: Lucena, Rafael Reckziegel de
• Orientador(a): Sobottka, Emil Albert
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: EMPREENDEDORISMO; PLANEJAMENTO ESTRATÉGICO; MUDANÇA ORGANIZACIONAL; MICROEMPRESAS - ADMINISTRAÇÃO; PEQUENAS EMPRESAS
• Link de acesso: http://hdl.handle.net/10923/7306

In this work, we analyze the implantation of the new methodology of organizacional management adopted by the Brazilian Service of Support the Micro and Small Companies, the SEBRAE, identified as Guided Strategically Management for Results - GEOR. This new methodology is based on Management for Projects that directly benefit the entrepreneurs and businessman of micro and small companies. This model demands evaluation of concrete results, that must be measured together with the beneficiaries, and therefore, it causes alteration in the organizational structure of the SEBRAE. Our main objective was, therefore, to analyze the influence of this methodology in the results showed through the reports of management of the SEBRAE. In such a way, we used techniques of bibliographical and documentary survey, as well as field research that involved the accomplishment of interviews with controllers, and application of questionnaires to the managers of projects.