Relações públicas e ouvidoria: cidadania e poder dos públicos

• Ano de defesa: 2008
• Autor(a) principal: Vianna, Rosélia Araújo
• Orientador(a): Simões, Roberto Porto
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: COMUNICAÇÃO SOCIAL; RELAÇÕES PÚBLICAS; OUVIDORIA; CIDADANIA; EMPRESAS PRIVADAS; SERVIÇOS PÚBLICOS; PODER
• Link de acesso: http://hdl.handle.net/10923/2095

This study proposes to prove how the Public Relations use the ombudsman department to make the interface organization - citizen. As basis for the application of Depth Hermeneutics was used the case study of ombudsman department service in a private organization concessionaire of public services, built by participant observation and the analysis of documentation and content. The concept of Public Relations as,"administration of function organizational policy" was the theoretical presumptive assumption for analysis of bibliographic information and empirical. The questions that were emphasized at the end of the study were: the importance of participation, as a mechanism for citizenship and the search for power organizational and the ability of organization waive of part of your decision making power to give voice to customers, making them agents of influence.