As estratégias de produção e transmissão de um programa de rádio de auditório itinerante: estudo de caso do Programa Gente Nossa, da Rádio Venâncio Aires 910 AM

• Ano de defesa: 2006
• Autor(a) principal: Kroth, Maicon Elias
• Orientador(a): Haussen, Doris Fagundes
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: COMUNICAÇÃO SOCIAL; RÁDIO - PROGRAMAÇÃO; RÁDIO - PRODUÇÃO; RÁDIO - RIO GRANDE DO SUL; RÁDIO VENÂNCIO AIRES 910 AM
• Link de acesso: http://hdl.handle.net/10923/2159

This dissertation “The strategies of production and transmission of an itinerant auditorium radio program: a case study of the program Gente Nossa, of Radio Venâncio Aires 910 AM, analyses the strategies of production and transmission used by the radio program to catch the receiver, as well as the speech practices of the entertainer. The work is grounded in the socalled Depth Hermeneutics methodology – by Thompson. The theoretical frame related to communication and culture issues is supported mainly, by the following authors: Martín- Barbero, García Canclini and Renato Ortiz. The analysis of the entertainer speech is based on Fausto Neto, Daniel Prieto Castillo and Vassalo de Lopes. The conclusion of this study is that the success of the program is due to the strategies used by the production to catch the receiver and that the entertainer sums up three determining elements for his audience: knowledge of the public, popularity and the control of commercial techniques.