Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado

• Ano de defesa: 2019
• Autor(a) principal: Luchetti, Marcelo Rosolem
• Orientador(a): Vils, Leonardo
• Banca de defesa: Vils, Leonardo, Santos, Andr?? Moraes dos, Mazieri, Marcos Rog??rio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Nove de Julho
• Programa de Pós-Graduação: Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade
• Departamento: Administra????o
• País: Brasil
• Palavras-chave em Português: teoria do comportamento planejado; inten????o de compra; materiais pl??sticos reciclados; comportamento
• Palavras-chave em Inglês: theory of planned behavior; buying intention; recycled plastic materials; behavior
• Área do conhecimento CNPq: ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
• Link de acesso: http://bibliotecatede.uninove.br/handle/tede/2072

This research had the objective of analyzing the intention to buy walking bicycles with a frame of recycled plastic materials using the Theory of Planned Behavior (TCP). A survey was carried out with the application of a structured online questionnaire to analyze the influence of attitudes, subjective norms and perception of control over the behavior in the intention to purchase the bikes in question. The variables that influence the intention to buy a bicycle with recycled plastic frame were confirmed with TCP. The results pointed out the positive relation between the constructs of TCP and the intention to purchase bicycles with recycled plastic frames. However, when simulating bicycle choices with price changes, a single construct, the perception of control over behavior exerted influence on the choice. In view of these findings, the importance of consumer awareness about environmental issues is highlighted.