Detalhes bibliográficos
| Ano de defesa: |
2009 |
| Autor(a) principal: |
Carnielo, Marcelo Tadeu
 |
| Orientador(a): |
Contador, José Celso
|
| Banca de defesa: |
Regonha, Eduardo
,
Patah, Luciano Eduardo Maluf |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Nove de Julho
|
| Programa de Pós-Graduação: |
Programa de Pós-Graduação em Administração
|
| Departamento: |
Administração
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://bibliotecatede.uninove.br/tede/handle/tede/620
|
Resumo: |
The objective of this work was to verify the validity of the formulation of competitive strategy prescribed by the model of camps and competition weapons (CAC), through its application to a hospital. In a way, the ideas of this model are similar to the Resource Based View (RBV), in which a company can create competitive advantages from its internal resources, are also similar to the idea that the competitiveness of the company comes basically through its positioning in the market (PORTER) and to the Balanced Scorecard (BSC) model. The CAC model is applied to formulate the competitive strategies (represented by the competition fields) and the operating ones (represented by the competition weapons), both aimed at increasing the competitiveness of the company. The first, concerning the business unit as a whole, shows the outside view of the company in relation to customers and competitors, the second, covering the departments of the company, reveals its inner vision, dealing specifically with the use of weapons that increase the competitiveness of the company. In the health sector, in which the differences are becoming blurred and less sensitive in the eyes of the consumer, the formulation of competitive strategies using the CAC model can substantially contribute to the success of companies. In this work, the survey data was conducted through interviews and questionnaires with the management and the board of directors of a hospital in the city of São Paulo. It appeared that the CAC model has successfully reshaped the competitive strategies of the hospital. The survey results show that only 6.3% of operational strategic actions suggested were not accepted by the directors of the hospital. Thus, the results of this research have shown that the CAC model proposes competitive business strategies and operational, both acceptable to the direction of the hospital |
