Como as empresas brasileiras da indústria têxtil lidam com o declínio? um estudo multicaso das ações estratégicas

Detalhes bibliográficos
Ano de defesa: 2015
Autor(a) principal: Salles, Luana Ferreira lattes
Orientador(a): Serra, Fernando Antonio Ribeiro lattes
Banca de defesa: Marietto, Marcio Luiz lattes, Serra, Fernando Antonio Ribeiro lattes, Ferreira, Manuel Anibal Silva Portugal Vasconcelos lattes, Hourneaux Junior, Flavio lattes, Cunha, Júlio Araujo Carneiro da lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Nove de Julho
Programa de Pós-Graduação: Programa de Pós-Graduação em Administração
Departamento: Administração
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: http://bibliotecatede.uninove.br/handle/tede/1387
Resumo: A company may go through an organizational decline due to Internal and external factors or both. Data show the alarming frequency of companies that deal with extreme situations of decline to the point of closing their businesses or filing for bankruptcy. The literature in this area indicates that organizational decline can be identified years before the crisis to be fully established and the sooner managers identify and tackle the greater the chances of success in a turnaround process. Considering this context, this paper has the main objective to understand the strategic actions of the textile industries that suffered from organizational decline. To fulfill this purpose a descriptive qualitative research will be conducted using the technique of multi-case study of companies in the textile segment. This segment was selected due to its high socioeconomic representation in the country. Moreover, this sector is undergoing a major transformation, which causes a need for companies to review their business models to sustain in the market.